Walmart has unveiled a new logo design for the first time in 17 years. This modern update reflects the company’s effort to evolve with its customers while staying true to its roots.
Walmart Logo Redesign: What’s New?
The new logo keeps Walmart’s iconic colors—True Blue, White, and Spark Yellow—while adding fresh accent shades like Sky Blue, Everyday Blue, and Bentonville Blue, named after Walmart’s headquarters in Arkansas.
The word “Walmart” is now written in a custom, slightly thicker font that gives it a more modern and bold appearance. The well-known “Spark,” the six-petaled symbol next to the name, has been updated with broader petals to radiate more energy and optimism.
“The Spark is our most iconic symbol and a quick way for people to recognize Walmart. It shows the energy and optimism of our brand,” Walmart shared.
When Will You See the New Walmart Logo?
The new design is already being used at Walmart’s headquarters and a store in Springdale, Arkansas. Starting this month, it will appear on Walmart.com, the Walmart app, and in advertisements. Updates to stores across the U.S. will happen throughout the year.
William White, Walmart U.S.’s Chief Marketing Officer, said,- “While the new design is more modern, it reflects Walmart’s lasting commitment to serving customers in the best way possible. As our customers evolve, so do we. Walmart will always be their Walmart.”
The Walmart logo redesign shows the company’s dedication to keeping its brand fresh and aligned with customer expectations.
FAQs About the Walmart Logo Redesign
When will the Walmart logo redesign be in all stores?
The logo is already online and in some locations, with updates to other stores expected to roll out over the year.
What are the changes in the new Walmart logo?
The updated logo features a thicker custom font for the word “Walmart” and a refreshed “Spark” symbol with broader petals. It also introduces new accent colors like Bentonville Blue.
Why did Walmart redesign its logo?
The Walmart logo redesign was done to create a more modern and fresh look that matches the company’s commitment to innovation and serving customers better.